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The Business Model: how we (and our artists) pay the rent.
Our target audience:
- People who listen to music in the background while they do other work (i.e.
office workers [or any traditional "radio" market]).
- Fans of music that gets little radio airplay or major record distribution,
but has a fairly large audience.
What we provide for free:
- Radio stations of our very high-quality artists, tailored to each listener's
specific tastes.
- We make it easy to listen to our music, and what we play is on-genre and
extremely high quality.
- A simple interface to save your favorite artists and songs; come back to
them, build a collection.
- A wide variety of music that can be freely previewed and put on a 'temp track" on a work-in-progress.
If the music is then proven to work for your use, you can then pay to license it for advertising, films, business, etc.
What we sell:
- Downloadable albums at a low price: $5 to $18: buyer determines the exact
price.
- Sub-licensed music for commercial purposes (i.e.: trade shows, advertising
and web sites), priced from $150 to $5000, depending on length and type of use. This is our fastest-growing and most profitable business area.
- Merchandise: posters, clothing, mugs with artist's likeness. We're not currently offering this, but we may in the future.
How the artist makes money:
- 50% of the sale price of each album goes directly to the artist.
- 50% of any commercial sub-licensing (ads, web sites, trade shows, films, etc)
goes directly to the artist.
- 50% of merchandise profits goes directly to the artist.
- Wider distribution of the artist's music means more gigs and more fans.
A customer testimonial
Subject: re: Notification of Payment Received
Date : Wed, 14 May 2003 06:19:00 -0700
From : "Daniel Weese"
I was looking for ambient new age music on Shoutcast, and got one of your
stations. When someone asked me what I was listening to, I went back to
Shoutcast and typed in Magnatune. It brought me back 6 results, and I
noticed the World Asian Middle-Eastern station, and gave it a try. I have
the output of my sound card piped into the secretary's computer so she can
tune into what I'm listening to, and we both loved the station. I initially
went to buy Beth's album, and while I was shopping, Jeremiah's song came on,
and I had to have it as well. This station could prove to be the end of me
financially!!!
I am in the process of hooking up a short range FM transmitter to broadcast
my music to anyone in the building who wants it. I'm sure this station will
be a popular one.
The music on your station was high quality enough that I purchased 2 albums
within 2 hours of listening for the first time. I was a studio engineer at
the top recording studio in Nashville, and I am very picky about my music.
The artists on your stations are of a high caliber. You don't sacrifice
quality for quantity, and I like that.
Dan Weese
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