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The Business Model: how we (and our artists) pay the rent.
Our target audience:
- People who listen to music in the background while they do other work (i.e.
office workers [or any traditional "radio" market]).
- Fans of music that gets little radio airplay or major record distribution,
but has a fairly large audience.
What we provide for free:
- Radio stations of our very high-quality artists, tailored to each listener's
specific tastes.
- We make it easy to listen to our music, and what we play is on-genre and
extremely high quality.
- A simple interface to save your favorite artists and songs; come back to
them, build a collection.
- A wide variety of music that can be freely previewed and put on a 'temp track" on a work-in-progress.
If the music is then proven to work for your use, you can then pay to license it for advertising, films, business, etc.
What we sell:
- Download memberships without any limits for $15/month
- Sub-licensed music for commercial purposes (i.e.: trade shows, advertising
and web sites), priced from $150 to $5000, depending on length and type of use. This is our fastest-growing and most profitable business area.
- Merchandise: posters, clothing, mugs with artist's likeness. We're not currently offering this, but we may in the future.
How the artist makes money:
- 50% of membership fees go directly to the artists who are listened and downloaded.
- 50% of any commercial sub-licensing (ads, web sites, trade shows, films, etc)
goes directly to the artist.
- Wider distribution of the artist's music means more gigs and more fans.
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